The daring Michel Cluizel
starts out from the age of 16

In 1949, shortly after the move to Damville, Michel, Marc and Marcelle Cluizel’s son, realised that chocolate was his life. He became his parents’ apprentice at the age of 16, forming a winning partnership between the two generations! Marc and Marcelle built the company’s prosperity on a small scale. Michel was to develop it in his turn, on an industrial scale, driven always to seek more and better: at the age of 29, he bought a plot of land on the Damville plateau, outside the town centre, and persuaded his father to build a modern chocolate factory there. In 1971, crushers, conches, enrobers and all the machines that are essential to making chocolates were set up in the 1800 m² of brand-new premises, providing new opportunities for development. From then on, the company continued to grow while remaining a family affair, a guarantee of independence and the passing-on of values.

It gradually began to supply Paris and the whole of France with outstanding chocolates. In 1987, Michel set up a showcase shop in rue St Honoré, Paris, to take the company into the international market.