It all began with the pioneering Marc Cluizel...

Marc Cluizel was born into a family of bakers in Lyon. In the 1920s, he was apprenticed to a patissier and discovered the art of working with chocolate, a rare opportunity at the time. In Paris, he fell in love with Marcelle, who ran a sweet shop.

In 1934, the couple moved to Rambouillet and opened a beautiful shop that served as a patisserie, chocolate shop and delicatessen. Thirteen years later, Marc and Marcelle sold their business and moved to Paris, but high inflation prevented them from achieving their dream.

Marcelle then inherited a family house in Damville, Haute-Normandie. Marc decided, in 1948: “I’m going to make my chocolates here and sell them in Paris”. The early days were tough, but Marc was a good worker and Marcelle was thorough and determined: after 3 or 4 years’ tireless work, their chocolates earned recognition.

On the strength of their increasing success, the Cluizels extended the initial premises by 30 m² then bought a building on the other side of the street. They took on more and more workers… In 1964, the firm had 50 employees.